All restaurants are rivals, and rivals are not equal to the enemy.
Many people will fall into a misunderstanding: they are hot pot restaurants, so hot pots within 2 kilometers are my competitors and their enemies, then they will exhaust their brains to eliminate the enemies. Therefore, the Shanghai United States Mission wrote some inexplicable negative reviews, and the practice of damaging the reputation of competitors is common in the industry. Enemies should not be solved, but they should fall into a vicious circle. situation! (Ps: Not all bad reviews are given by competitors, which requires your own consideration.)
If you have to distinguish your competitors, all the restaurants around you are rivals, and even the snacks at the roadside stalls are your competitors, because they will more or less divert your traffic. Can you finish it? Eliminate one today, and someone will take over the store tomorrow.
Chongqing Shimenmen Hot Pot divided competitors into direct and indirect opponents. For hot pot, the direct opponent is other brands of hot pot stores or Chuan Chuan within 2 kilometers, and you stand together to grab the same customers. The indirect opponent is other catering except hot pot skewers. (Ps: If market spending power allows, direct competitors are not the enemy.)
1. Is the enemy or friend? Will change the hot pot restaurant competition pattern
Business competition is wonderful. Is it an adversary or an enemy to a new neighbor? The key depends on your pattern. If you treat it as an opponent, it will be a catfish, forcing you to upgrade and innovate to enhance your competitiveness; if you treat it as an enemy, you will bump into each other and hurt each other.
If two hot pot restaurants treat each other as opponents, they can carry out a comprehensive comparison to find the advantage of each other? Good ideas can be borrowed or imitated. It is better to differentiate or surpass it.
If you consider your opponent as an enemy, you will naturally thicken the city defense, find the opponent's weakness, and then beat. However, most of the results were both defeated, killing the enemy one thousand and causing 800 damage, and the final winner was also scarred. And the enemy can't be completely eliminated. A little white is destroyed today, and a more powerful brand may come tomorrow.
2. Turn enemies into friends and win-win cooperation
Seventeen headquarters like to turn their enemies into friends and learn from each other and win-win cooperation to get good results. There is also the possibility of cooperation between competitors. Hot pot restaurants need to purchase a large amount of frozen goods, fresh meat and vegetables every day, and the one-time purchase volume is closely linked to the price. Can greatly reduce procurement costs. The same reasoning can also be used for joint marketing, mutual promotion, etc. to enhance the core advantages of both parties.
Hotpot restaurants can also be ambiguous with lobster shops, mutton soup shops, and ice noodle shops. If it's summer to eat the lobster season, you can launch: spend at the *** Hotpot Hotpot Incense Store, enjoy 20% discount on *** Lobster House and so on. In the winter season to eat mutton soup, you can launch: spend at *** hot pot hot pot restaurant, give **** mutton soup museum cash coupon 20 yuan and so on. Achieve mutual drainage between stores and win-win cooperation!
Competition in the catering market is ever-changing, and the attitude and mind of the boss determines the success of the store. Don't be a target of public criticism, and then fall into the mire of vicious competition. Learn to be a human before doing things.
For more shop tips, you are welcome to join Chongqing Shimeng Hot Pot!